Branding
Brand Identity System
Complete visual identity including logo, color palette, typography, and brand guidelines.
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Brand & Digital
The Weekend Therapist
Abrahm Turner
Brand & Digital
Making therapy accessible where people already are — on social
Context
Abrahm Turner is a licensed therapist and the practice behind The Weekend Therapist — and he has something rare: a real social media presence. He wanted to make therapy accessible where people already are: scrolling, sharing, and seeking support.
Challenge
Abrahm wanted to reach people on social with trustworthy, approachable care — but had no cohesive brand or presence that could hold that space. His expertise was there; the visual identity and digital home to make therapy feel accessible online were not.
Approach
We built a complete brand ecosystem — visual identity, practice website, and one-off social visuals as needed — so The Weekend Therapist could show up on social with warmth and credibility. Therapy that meets people where they are.
Impact
1,000+ website views
250+ views on THAW Plan resource
Cohesive brand across all touchpoints
What We Built
4 Deliverables
Web
Practice Website
Conversion-focused website that captures the warmth and expertise of the practice. Booking is handled through Headway.
THAW Plan Resource
Editable PDF for practices to prepare for ICE detainments and related scenarios — shared across mental health and advocacy communities.
Media
Social Media Visuals
One-off visuals for social — quotes, announcements, educational posts, and other content as needed.
“My website resonates with my actual identity. You just get it.”— Abrahm Turner
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